Brand · Experience · Hospitality
SELECTED WORK
Ideas are only interesting when you can make them real.
Selected work across brand, product, environment and experience.
Creative Direction · Experiential · Art Direction
Creating desire around something the market hadn't seen before.
Product · Creative Direction· Brand
Product · UI/UX · Emerging Technology
"The best creative work doesn't decorate a business. It changes its trajectory."
I look for what a business has the potential to become known for—where its strongest opportunities lie, what deserves to be amplified, and what will make people choose it, remember it, and talk about it.
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From there, I build the creative strategy to move it forward, connecting brand, design, experience and marketing with the business decisions behind them—what to invest in, what to say no to, where to expand, and how to know if it's working.
The medium changes. The instinct doesn't: find what matters, sharpen it, and build everything around making it matter more.
20+ YEARS
DESIGNER → FOUNDER → CREATIVE DIRECTOR
GLOBAL BRANDS AND BLANK PAGES.
20+ years. Both sides of the business. One unusually complete perspective.
BUILT INSIDE
~10
years
Inside major consumer brands.
Progressed through increasingly competitive design and technical roles inside major New York and Los Angeles brands—developing nationally distributed products and learning to carry ambitious creative ideas through merchandising, sourcing, technical development and production to market.
Victoria's Secret · PacSun · DKNY · Juicy Couture · Madewell · Converse · GAP ·
Banana Republic · Andrew Marc
BUILT FROM ZERO
10+
years
Building businesses from the first idea forward.
Created and shaped original businesses from the first idea forward—defining what they should be, why customers should care, how they should make money, and the brand, product and experience that would bring them to life.
Same Tree · Couture Ever After · Wolf & Co. · Lovely Dots · Mom Task Tracker ·
Standard Pickleball · Gray Wolf Grind Co.
VIEW RESUME >
Get in touch.
I'm exploring senior creative leadership opportunities with ambitious brands that value original thinking, strong creative judgment and ideas that can move the business forward.
Wichita, Kansas | Open to Remote Opportunities
Wichita, Kansas | nicole@wolfandcodesigns.com | Tel: 316.648.9883